Research into the music industry and intertextuality
within music videos
Through research into the music industry it is clear it acts as a major platform for artists to produce, sell and communicate their own style of work. Just some of the key genres within music in today's society are; pop, indie pop, rock, r&b, hip hop, folk, electronic dance music. These all acquire a different style, type of music and stereotypical artist and associations. For example rock is commonly associated and stereotyped to have an audience of goths, its associated with dark colours, very loud and rowdy crowds in which are often represented in their music videos.
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