Song change

SONG CHANGE

After filming through inspiration of my story board, I was concerned that my images did not match my song 'is this love', Bob Marley effectively and hence decided to change my song.
I changed the song to 'What if i go' by dance and electronic genre artist, Mura Masa. I felt this change was appropriate as it not only matched the style of the video but fitted with the timing of the shots combining and sitting with the beats and flow of the music. Maintaining the use of the same genre as my previous song choice has allowed me to transfer my planning and research into the production of this video. I will use the same plan previously created as I feel it effectively portrays the theme and style i want to achieve. Through MES and camerawork, they both act as typical conventions which would stereo-typically be identified in the Dance, EDM/ and electronic music genre. For example, colour schemes, would be very bright to show association and represent the theme of fun and adventure. Hence the use of bright blues, pinks, greens and white within the digipak plan and video plan all show the typical conventions of these particular music genres. 

The song title 'if i go' represents the theme of adventure and freedom i aimed to portray within my video. The idea of adventure is shown through the use of shots such as tracks which are associated with this style of video. It suggests the following of someone who is exploring and their sense of freedom and travel. 'What if i go' relates to the ideal of leaving or seeking freedom which my storyboard and ideas aim to replicate and represent.

The concept of my video related more to the shots i took. Using Southbank graffiti, Tate Britain shots and skating shots all implicate the artistic, creative style of film. The artist Mura Masa's music aims to show this creativity through their music and own music videos in which i gained inspiration from to use short clips and cuts to give the audience a varying amount of different creative and exploratory imagery to gauge the concept of the video. I therefore felt this song was more appropriate than Bob Marleys, 'is this love' remix that suggested a more tropical and holiday theme. As i was unable to use my clips from Barcelona and had to use the clips from the UK it was consequently very difficult to recreate this idea.