Artist research and development

Audience research for artist and concept

Artist name for the EDM genre

% - Percentage of research group who chose this idea

1. Globe - 20%

2. Wanderlust - 10%

3. Transmit - 5%

4. Free Rein - 60%
5. xcursion  - 5%

 - the idea developed through the words free, rein which relate to the theme of travel and adventure. As well as this 'free' relating to freedom represents the ability and opportunity for exploration in which are associated with the electronic dance music genre, commonly seen in music videos.

  

Video concept research

Including urban graffiti based in London, as well as contrasting rural locations for skateboarding and longboarding shots. As well as this, I will visit museums/ galleries to portray the creative concept rather than the narrative within the video.   

Artist image/ style - indie, casual style to fit with the theme of adventure and travel. Also a sense of self expression and freedom to do this.

Props - Coloured smoke grenades (bring colour to the shot which contrasts to the rural environment), long boards and skateboards to follow the indie theme portraying the idea of freedom. I will also include cameras and camera phones to use within the art gallery to show people photography the work and as well as this, cutlery such as mugs in the cafe setting.

Shots - tracking, following the character travelling to make the audience feel part of the video, mid shots and establishing shots to gage the environment and reflects is aesthetic aspects which combine to fit the themes relating to the EDM genre.   

As the video is concept based I will focus on the creative aspects hence using artistic and eye-catching locations as a posed to focusing solely on the artist with lip- syncing and or live performances.

When questioning participants about my video concept and ideas these were some quotes produced by them; 

• All participants involved in audience research felt that the shots related to the EDM genre and that the costume/ shots/ props and location help to portray this. 

"All aspects of the plan successfully relate to the music genre"

"I like the creative concept to the video and the locations used to emphasize this" 

"The use of hair, makeup and style all link to the genre and fit within the style of the video"